I am convinced that most of the rather complex and long-standing planetary problems of our age can be solved by looking onto our food plates. Let me explain why.
Europe produces a lot of olive oil, and when I say a lot I mean 70% of the world’s market. We use it to cook of course, but also in hand and body lotions, as a food preservative, and even fuel…to some extent, we could say that olive oil runs through our European veins. But olive oil is much more than a commodity, it is also inherently linked to our culture, to our landscapes and to our way of life. I am pretty sure that I am not alone when I say that to me, thinking about olives and olive oil means thinking of warm sunsets, of quiet slopes where sheep or goats thrive, and of blue skies dotted with bee-eaters, black-winged kites and imperial eagles.
The problem… as always…is that human greed often destroys those images.